About

Who we are

Aureus Lion LLC is an independent insurance agency built on a simple idea: do honest work, coach people well, and let the results speak.

Our story

Why we built this

Aureus Lion was founded on the belief that this industry needs more honesty, not more noise. Too many families are sold policies that do not really fit them, and too many new agents are recruited with promises that were never realistic. We wanted to do both differently, and we were willing to grow slower to do it right.

So we built an agency around straight talk. With families, that means listening first and recommending only what makes sense for them. With our agents, it means real training, honest feedback, and support that is actually there when it counts. We are not the loudest team in the room, and we are fine with that. We would rather be the one people trust.

Leadership

Meet your leadership team

You are working directly with the people below, not handed a login and left alone.

B

Bobby

A results driven leader who believes in building people up through honest coaching and real world experience. His expectation is simple: show up, stay coachable, and commit to the process, and he will invest everything he has into your success.

H

Heather

Heather leads with heart, clarity, and a deep belief in people's potential. She is committed to helping agents feel supported while also challenging them to grow, stay consistent, and build a business they can be proud of. Her leadership is grounded in integrity, encouragement, and real-world accountability, because success is not just about selling policies, it is about becoming the kind of person others can trust.

K

Kali

With over 14 years in banking and investment services, Kali has built a distinguished career guiding clients and teams toward success. Starting in retail banking, she moved into investment services, mastering wealth management, strategic planning, and leadership development. Kali is passionate about empowering both experienced professionals and newcomers, fostering a supportive environment where careers flourish.

What we stand for

The standards we hold

01

Honesty over hype

We say the true thing, even when the easy thing would fill more seats or close more deals. People remember being told the truth.

02

Coaching over recruiting

Signing someone is easy. Helping them get genuinely good is the real work, and it is the part we refuse to skip.

03

Long-term over quick wins

We are building something that lasts, with families and with agents. That means we play the long game on purpose.

Get in touch

Want to talk with us?

Whether you need coverage or you are exploring a career, we are happy to have a real conversation.

Contact us